Sioux Falls Sales and Real Estate Careers Video Blog

What's the Secret to Future Success in Real Estate?

Today, we discuss new agent training and the many things to expect if you're beginning your real estate career.

Training is a crucial part of the process of getting started in real estate. Often, new agents get their license and a desk, but have no idea what to do next. If you join our team, this will never be an issue. We have a 30-day on-boarding process to get you acquainted with the world of real estate.

We teach about prospecting, professional attire, image, paperwork, and our processes. From step 1 to step 100 of the real estate process, we go through all the phases and details to help our agents understand everything they need to do when they first get their license. Real estate is a pretty complex industry, so we offer continuing training to all of our agents to keep them updated on the ever-changing industry!

If you have any questions about how we do business, give us a call or shoot us an email. We would love to hear from you!

How Can You Get More Sioux Falls Buyers to Meet with You?

Today, we discuss how to prepare to meet a buyer! When a buyer comes to you from one of your lead sources, there are a few things you need to do in order to get them to agree to a meeting with you.

Offer them proprietary information: Compile a list of foreclosures they couldn't find online, or if you know a little bit about them, compile a list of homes that meet their needs.
Have a presentation ready: Be ready to launch into a listing presentation if the buyer shows interest. Knowing your stuff will really impress potential clients. Sometimes people just need to be reminded why they need to work with a real estate professional.
Show them your agency paperwork: They need to know how you work, why you do what you do, and that they are protected when doing business with you!
Bring the consumer booklet: This has a lot of valuable information clients will need for a successful real estate transaction.

These tips should help you prepare for meeting with buyers. Regardless of where you meet potential clients, always be prepared to present and "list" them, just like you would a seller! If you have any questions for us, give us a call or shoot us a quick email. We would love to give you a hand!

What Can You Do to Generate More Leads?

Hello, and welcome back to our coaching blog! Today, we want to discuss one of the most important processes if you want to take your business to the next level: prospecting!

Prospecting is important because it's the lifeblood of our agents and their budding careers! It's what we need to be doing in order to accomplish all of the goals we set for ourselves, but it's also the first thing we stop doing as soon as we get busy. The key is coming up with ways to stay on top of our schedules; our favorite strategy is time blocking our schedule - setting aside a certain time each day dedicated only to prospecting.

You need to plan around a certain time block on your schedule so that your pipeline is constantly filled and you never hit those lulls that will sometimes happen when things slow down. The question that comes up is, "How much time should I be spending on the phone?" Really, the amount of time you should spend on the phone varies depending on your level of production. Our magic number is between one and two hours a day spent on the phone. This may seem like a lot to some people, but if you manage your schedule and qualify your leads, you will notice a huge difference!

If you have any questions about prospecting, or if you would like additional help growing your business, give us a call or shoot us a quick email. We would love to hear from you!

How to Make Your Buyer Calls More Effective

Welcome back to our coaching blog! Thanks for all the questions you've sent us, we're looking forward to addressing them in future videos! Today's topic is the structure of a buyer call. There are six things you want to go over when you get a buyer on the phone:

Location: Where do they want to live, and what are they looking for in a home?
Price: What can they afford? Are they looking for a certain payment or price range?
Motivation: When are they looking to make a move? How flexible are they? Are they an "A" buyer (0-30 days), or a "B" buyer (60-90 days)?
Whether they're working with an agent: Make sure you know before you start showing homes. They may just want your assistance because their agent is on vacation.
Whether they're pre-approved: Have they talked to a lender? Do they have an approval letter in hand? If not, you can recommend people you like to work with, and help them get through the process.
Setting up an appointment: Ask when you can meet them. The best course of action is to find a time to show them how you operate, so you can set yourself apart from the rest!

If you have any questions about how you can make every buyer's call more productive, give us a call or shoot us an email. We would love to help you get more clients and grow your business!

How Can You Walk Into a Listing Presentation with Confidence?

Looking to improve or start your real estate career? We're here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with The Peterson Goff Real Estate Experts, contact us at (605) 413-4813 or Info@PetersonGoff.com
Hello, and welcome back fellow agents! Today we're going to explain what you should include in a listing presentation in order to give yourself the best chance at success.

Why do you need to do a listing presentation? For one, it makes you look more professional, gives you more credibility, and is a chance to display your marketing skills. Simply having prepared a listing presentation beforehand will impress your audience.

Within your listing presentation, you should include pieces of marketing you have used to sell houses in the past. If you've sent out postcards, posted on social media, or used your website or blog to market past listings, examples should be included in your listing presentation. This will let the seller know how their home will be advertised.

You also want to let sellers know what websites their home will be advertised on. If your listing syndicates to multiple sites, add them to your listing presentation so your audience knows exactly how their home can be seen by potential buyers.

Another thing to include in the listing presentation is pricing. You don't necessarily want to include the price of the home in the presentation, but you want to explain how you go about pricing your listings, as well as why it's important. Since sellers always want top dollar for their home, you need to have a conversation with them about what's realistic given what the market is willing to bear.

Next, you need to explain how you're different from other agents. What makes you worth what you charge? You may explain what you offer that other agents don't, the backing from the company you're working with, or the one-of-a-kind services you provide. If you don't share everything you have to offer, you're not going to be able to hold the seller's interest.

Lastly, include how showings will happen. Who will be showing the home and when? Will you be bringing the buyers personally or will other agents? These are questions you need to answer for potential sellers so that they know exactly what to expect from your services. This can save you a lot of hassle down the road!

If you have any questions about getting your listing presentation ready, don't hesitate to give us a call or shoot us an email. We would love to help you walk into a presentation with the confidence necessary for success every time!

Thanks, and good luck!

Photography tips for selling homes

If you're listing a home, photos are one of the most important steps in the listing process. But how do you go about making your photos stand out?

The internet is the first place buyers are most likely going to see the home you just listed, and the quality of your photos will make or break whether a buyer takes interest in your listing. This is the buyers first impression.

The questions is: How can you make the most of the photographic process?

Consider the lighting of the home. You don't want dark, blurry photos of your listing. Make sure there are bright colors and natural light to make it shine online.

Consider the angles as well. We always try to get as wide of an angle as we can so more of each room is shown. You want your photos to give an accurate impression of what the home is really like.

Consider helping your Seller by offering suggestions on how they can maximize the space in their home. Before taking photographs, we do a walk-through with the buyer and give decluttering tips. Your listing needs to be clear of any unessential items when the photographs are taken. Clearing surfaces and taking down pictures are just a few examples.

These are just a handful of the many things you can do to make your listings stand out online. If you have any questions about photography or need coaching of any kind, don't hesitate to give me a call or shoot me an email. We would love to give you a hand!

What Are Your Goals for the New Year?

We would like to thank those of you who have a been watching our videos over the past year! We hope you found the information we shared useful!

Since the year is about over, many people are starting to think about how they're going to make 2015 their best year yet. Whether it's your career, your family, your health, or something else that is important to you, the start of a new year is the perfect time to set goals to improve different aspects of your life.

At the end of the year, we sit down and go through a strategic plan for our business and our lives. Today, we want to share a few helpful tips that help us through the process.

An important document we use is called the Wheel of Life. It has eight different categories that represent different areas of your life. They include: social life, work, exercise, creativity/alone time, learning, partner, volunteering/community, and family. The idea is to rate yourself from 1 to 10 in each category to see how balanced your life is.

Once you've identified which areas in your life need the most work, you can improve them by focusing on three questions:

What kind of results are you trying to create?
What results have you produced in the past?
What action are you going to take and how do you prepare?

We've found that this strategy is an effective way to set and achieve goals, both professional and personal. Always remember, being a Realtor® is about more than business - it's about our health, spirituality, finances, and many other facets that make up our lives.

We hope these tips help you set meaningful goals and assist you in accomplishing them throughout 2015. If you have any questions about this exercise, or have questions about growing your business in the new year, don't hesitate to give us a call. We would love to hear from you!

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