Why do you need to do a listing presentation? For one, it makes you look more professional, gives you more credibility, and is a chance to display your marketing skills. Simply having prepared a listing presentation beforehand will impress your audience.
Within your listing presentation, you should include pieces of marketing you have used to sell houses in the past. If you've sent out postcards, posted on social media, or used your website or blog to market past listings, examples should be included in your listing presentation. This will let the seller know how their home will be advertised.
You also want to let sellers know what websites their home will be advertised on. If your listing syndicates to multiple sites, add them to your listing presentation so your audience knows exactly how their home can be seen by potential buyers.
Another thing to include in the listing presentation is pricing. You don't necessarily want to include the price of the home in the presentation, but you want to explain how you go about pricing your listings, as well as why it's important. Since sellers always want top dollar for their home, you need to have a conversation with them about what's realistic given what the market is willing to bear.
Next, you need to explain how you're different from other agents. What makes you worth what you charge? You may explain what you offer that other agents don't, the backing from the company you're working with, or the one-of-a-kind services you provide. If you don't share everything you have to offer, you're not going to be able to hold the seller's interest.
Lastly, include how showings will happen. Who will be showing the home and when? Will you be bringing the buyers personally or will other agents? These are questions you need to answer for potential sellers so that they know exactly what to expect from your services. This can save you a lot of hassle down the road!
If you have any questions about getting your listing presentation ready, don't hesitate to give us a call or shoot us an email. We would love to help you walk into a presentation with the confidence necessary for success every time!
Thanks, and good luck!
