Having a Conversation vs. Making a Connection

Looking to improve or start your real estate career? We're here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with The Peterson Goff Real Estate Experts, contact us at (605) 370-5523 or Info@PetersonGoff.com

Having a Conversation vs. Making a Connection

An important thing to do when talking to prospective clients is to sell yourself and talk about how great of an experience your past clients have had. This is a good starting point for getting your foot in the door, but one thing that often gets overlooked is what that person is looking for. It's much more important to invite that person to let you know about their needs and be engaged with that rather than rambling on about your great service. Let them do the talking and ask the right questions when they do. 

Being engaged and making a connection makes all the difference. The end goal of getting them to hire you as their real estate agent does not change, but the way you come to that conclusion does. 

It's important to also take that connection beyond the sale. What you really want is the lifetime benefit of having them as a client not only in the present, but in the future. It doesn't stop at closing day, you need to keep in touch with them as well. Clients will value that connection and are more likely to refer you and use your services again. Having a lifelong client has multiple benefits that will help you grow your business.

If you have any questions for us, please don't hesitate to give us a call. We'd love to help out.